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Building the HEAD.com Design System
Building the HEAD.com Design System
Timeline
2024-present
My Role
Senior Product
Designer
Result
Increased efficiency
and improved consistency
Increased efficiency
and improved
consistency
The Challenge
The Challenge
As we began redesigning HEAD’s global e-commerce website, it quickly became clear: to create a premium and cohesive experience across all product categories and pages, we needed a robust design system from day one.
We needed a single source of truth that would unify typography, spacing, buttons, icons, and layout patterns across all devices and sections of the site.
As we began redesigning HEAD’s global e-commerce website, it quickly became clear: to create a premium and cohesive experience across all product categories and pages, we needed a robust design system from day one.
We needed a single source of truth that would unify typography, spacing, buttons, icons, and layout patterns across all devices and sections of the site.
Team
1 x Senior Product Designer (Myself)
1 x Product Designer
Where We Started
Where We Started
Before diving into the website redesign project, we focused on defining a component-based design system in Figma. Our goals were clear:
Ensure visual and functional consistency
Speed up design and development workflows
Improve collaboration between design, development, and product teams
Enable scalability for future campaigns, features, and product rollouts
Before diving into the website redesign project, we focused on defining a component-based design system in Figma. Our goals were clear:
Ensure visual and functional consistency
Speed up design and development workflows
Improve collaboration between design, development, and product teams
Enable scalability for future campaigns, features, and product rollouts
The System in Action
The System in Action
Once our foundations were set, we began building a library of components:
Buttons (primary, secondary, ghost)
Form elements (inputs, checkboxes, dropdowns)
Hero headers with variants
Product cards
Feature and technology cards
Icons
All components were built using auto layout and variants, allowing us to quickly adapt them across breakpoints and use cases.
We also documented usage rules — when to use which component, how spacing should behave, how states (hover, focus, disabled) are handled — so that any designer or developer could plug in with confidence.
Once our foundations were set, we began building a library of components:
Buttons (primary, secondary, ghost)
Form elements (inputs, checkboxes, dropdowns)
Hero headers with variants
Product cards
Feature and technology cards
Icons
All components were built using auto layout and variants, allowing us to quickly adapt them across breakpoints and use cases.
We also documented usage rules — when to use which component, how spacing should behave, how states (hover, focus, disabled) are handled — so that any designer or developer could plug in with confidence.
Real-World Application
Real-World Application
Our design system wasn’t theoretical — it directly supported the rollout of redesigned pages across:
Homepage
Product Landing Pages
Product Listing Pages
Product Detail Pages (PDPs)
Navigation and Menus
Loyalty Program Pages
Having these reusable components allowed us to test faster, iterate more confidently, and stay consistent across a growing number of layouts.
Our design system wasn’t theoretical — it directly supported the rollout of redesigned pages across:
Homepage
Product Landing Pages
Product Listing Pages
Product Detail Pages (PDPs)
Navigation and Menus
Loyalty Program Pages
Having these reusable components allowed us to test faster, iterate more confidently, and stay consistent across a growing number of layouts.
The Result
The Result
Increased design efficiency: We reduced the time needed to build and iterate new pages by 40–50%.
Improved handoff: Developers had clearer specs, guideline and less guesswork, resulting in faster implementation and fewer inconsistencies.
Scalability: New content campaigns and seasonal launches were faster to roll out — thanks to plug-and-play templates.
Collaboration: External designers and freelancers could onboard quickly and follow a defined structure.
Increased design efficiency: We reduced the time needed to build and iterate new pages by 40–50%.
Improved handoff: Developers had clearer specs, guideline and less guesswork, resulting in faster implementation and fewer inconsistencies.
Scalability: New content campaigns and seasonal launches were faster to roll out — thanks to plug-and-play templates.
Collaboration: External designers and freelancers could onboard quickly and follow a defined structure.
What I Learned
What I Learned
Building a design system taught me the value of system thinking, attention to detail, and cross-functional collaboration. I gained experience in:
Defining and documenting design guidelines and rules
Building for flexibility while enforcing consistency
Collaborating closely with dev, marketing, and product teams
Using Figma libraries to streamline large-scale design work
Building a design system taught me the value of system thinking, attention to detail, and cross-functional collaboration. I gained experience in:
Defining and documenting design guidelines and rules
Building for flexibility while enforcing consistency
Collaborating closely with dev, marketing, and product teams
Using Figma libraries to streamline large-scale design work
Next Project
Next Project
UX/UI
Loyalty Program
Designed HEAD’s first loyalty program — not based on points, but on community, exclusivity, and brand connection.
UX/UI
Loyalty Program
Designed HEAD’s first loyalty program — not based on points, but on community, exclusivity, and brand connection.
UX/UI
Loyalty Program
Designed HEAD’s first loyalty program — not based on points, but on community, exclusivity, and brand connection.
Open to new challenges
and opportunities
©2025
Open to new challenges
and opportunities
©2025
Open to new challenges
and opportunities
©2025