Own productDesign, build & launch
300+
active players · Live on the App Store
First 11
My own football prediction game — designed, built and shipped solo, with AI as the engineer.
Senior Product Designer · London
I design productsthat convert.ship.scale.stick.
Ten years in e-commerce — HEAD.com’s redesigns, its loyalty programme and its design system. Since 2026 I also design, build and run my own product.
Live nowFirst 11 — designed, built & shipped solo300+ players · App Store · EN / TRWork that moved
the numbers.
5 case studiesRead the case study →: First 11
E-commerce redesignLead product design
+22%
add-to-cart rate · +17% conversion
HEAD.com
A complete redesign to make HEAD.com feel premium — and make product specs make sense to beginners.
Loyalty programmeSenior product design
2×
account registrations · −17% cart abandonment
Club HEAD
A loyalty programme built on community and experiences — not points or discounts.
Systems & toolingSenior product design
40–50%
less time to build new pages · One source of truth
Design System
A component-based system in Figma that keeps every page consistent — and lets the team ship faster.
First UX-led redesignSole UX/UI designer
+42%
conversion rate · +80% revenue
HEAD.com 2020
From a B2B catalogue to a consumer store — as HEAD’s first in-house UX/UI designer.
Kind words.
Drag or swipe →“Omer is one of the most organised and dependable UI/UX designers I’ve worked with. Calm and patient, he handles senior stakeholders across markets with ease. He blends creative flair with a data-driven mindset, takes feedback well, and stands by the right decisions.”
Joe TromanWS Creative Lead“Omer has been key to HEAD’s digital platform redesigns, managing complex projects with attention to detail while keeping the big picture in focus. His ability to simplify complex e-commerce demands into effective, high-performing designs adds great value to the business.”
Gion-Men KruegelChief Creative Officer“He brought practical ideas to improve the website and translated complex UX challenges into clear wireframes, helping to communicate plans to senior management. His collaborative, consumer-focused approach made him a valuable asset to the team.”
Adrian PritchardDirector of E-commerce