Designing e-commerce experiences that convert
Designing e-commerce experiences that convert
Designing e-commerce experiences that convert
Hi, I’m Omer — a London-based Senior Product Designer with 10 years of e-commerce experience, focused on crafting clear, user-friendly experiences that make online shopping feel effortless.
Selected Work
Selected Work
UX/UI
Project Management
Redesigning HEAD.com (2025)
A complete redesign of the HEAD.com website to elevate its premium feel and improve user experience across devices.
UX/UI
Project Management
Redesigning HEAD.com (2025)
A complete redesign of the HEAD.com website to elevate its premium feel and improve user experience across devices.
UX/UI
Project Management
Redesigning HEAD.com (2025)
A complete redesign of the HEAD.com website to elevate its premium feel and improve user experience across devices.
UX/UI
Building the HEAD.com Design System
Built a component-based design system in Figma to scale UX consistency and efficiency — including reusable components, layout rules, and guidelines to streamline collaboration across teams.
UX/UI
Building the HEAD.com Design System
Built a component-based design system in Figma to scale UX consistency and efficiency — including reusable components, layout rules, and guidelines to streamline collaboration across teams.
UX/UI
Building the HEAD.com Design System
Built a component-based design system in Figma to scale UX consistency and efficiency — including reusable components, layout rules, and guidelines to streamline collaboration across teams.
UX/UI
Loyalty Program
Designed HEAD’s first loyalty program — not based on points, but on community, exclusivity, and brand connection.
UX/UI
Loyalty Program
Designed HEAD’s first loyalty program — not based on points, but on community, exclusivity, and brand connection.
UX/UI
Loyalty Program
Designed HEAD’s first loyalty program — not based on points, but on community, exclusivity, and brand connection.
UX/UI
Project Management
HEAD’s First UX-Led Website Redesign (2020)
Led the shift from a B2B site to a user-focused DTC experience, creating a strong foundation for e-commerce growth. As sole UX/UI designer, I introduced UX thinking and improved site structure and usability.
UX/UI
Project Management
HEAD’s First UX-Led Website Redesign (2020)
Led the shift from a B2B site to a user-focused DTC experience, creating a strong foundation for e-commerce growth. As sole UX/UI designer, I introduced UX thinking and improved site structure and usability.
UX/UI
Project Management
HEAD’s First UX-Led Website Redesign (2020)
Led the shift from a B2B site to a user-focused DTC experience, creating a strong foundation for e-commerce growth.
Testimonials
Testimonials
I had the pleasure of working with Omer at HEAD Sports, where he was a key contributor in our weekly ECOM meetings. He brought practical ideas to improve the website and translated complex UX challenges into clear wireframes, helping to communicate plans to senior management. His collaborative, consumer-focused approach made him a valuable asset to the team.
I had the pleasure of working with Omer at HEAD Sports, where he was a key contributor in our weekly ECOM meetings. He brought practical ideas to improve the website and translated complex UX challenges into clear wireframes, helping to communicate plans to senior management. His collaborative, consumer-focused approach made him a valuable asset to the team.
Adrian Pritchard
Director of E-commerce
Omer has been key to HEAD’s digital platform redesigns, managing complex projects with attention to detail while keeping the big picture in focus. His deep UX/UI expertise and ability to simplify complex e-commerce demands into effective, high-performing designs add great value to the business. He’s an engaged and reliable team player, always ready to tackle any task and committed to delivering the best possible outcomes.
Gion-Men Kruegel
Chief Creative Officer
Omer has been key to HEAD’s digital platform redesigns, managing complex projects with attention to detail while keeping the big picture in focus. His deep UX/UI expertise and ability to simplify complex e-commerce demands into effective, high-performing designs add great value to the business. He’s an engaged and reliable team player, always ready to tackle any task and committed to delivering the best possible outcomes.
Gion-Men Kruegel
Chief Creative Officer
Omer is one of the most organised and dependable UI/UX designers I’ve worked with. Calm and patient, he handles senior stakeholders across markets with ease. He blends creative flair with a data-driven mindset, takes feedback well, and stands by the right decisions. A true team player, he enriches team culture, collaborates effortlessly, and embraces new ideas.
Joe Troman
WS Creative Lead
Open to new challenges
and opportunities
©2025
Open to new challenges
and opportunities
©2025
Open to new challenges
and opportunities
©2025